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The Hummer May be Back, This Time in an All-Electric Version

» Posted July 10, 2019Resources | Share This Post

Remember the Hummer? The behemoth, military-inspired sport utility vehicles roared to popularity in the late 90s and early aughts only to go out with a whimper about a decade later. General Motors wound down the brand in 2010, as the Hummer became a symbol of lots of the things some folks found wrong with American consumerism, the auto industry and the country’s approach to climate change. Less than 10 years later, it turns out the Hummer could be coming back to life.

GM is reportedly considering reviving the Hummer brand, this time as an electric vehicle. It could be included in an upcoming fleet of electric trucks and sport utility vehicles, according to Bloomberg News. Backers are pushing it as a way to tap into resurging demand for rugged vehicles without the big gas bills that came with the previous versions of the car.

The company announced in 2017 that it planned to build 20 electric car models within five years. Chief Executive Officer Mary Barra also said GM plans to cut costs for lithium-ion batteries in certain cars by as much as 30 percent.

GM killed the Hummer nine years ago after failing to find a buyer for the brand. The car was largely considered a victim of rising fuel prices in the face of the recession as well as a shift toward alternative fuel vehicles (or at least those that do not suck down gas like it is at the buffet line on a cruise ship).

California Lemon Law Protections

If the Hummer returns, it will be one in a long line of new or re-envisioned models to hot car dealerships in recent years. Still, the fact remains that many carmakers continue to have trouble putting vehicles on the road without significant defects that can raise serious safety concerns.

The good news for car buyers and lessors in the Golden State is that the California lemon law offers some important protections. The law requires a car manufacturer to buy a defective vehicle back if it is unable or unwilling to repair the car while it is under warranty. The carmaker is also obligated to compensate the owner or lessor for the purchase price and related costs, including certain legal fees.

Speak With a California Lemon Law Attorney

If you are a car owner or lessor who is grappling with your car’s manufacturer over repairs, an experienced California lemon law attorney can help. A lawyer can help you weigh your rights and options to ensure that the carmaker is held fully accountable.

The California lemon law attorneys at the Bickel Law Firm have represented hundreds of clients in defective vehicle cases in Southern California and across the state. We understand the stress that can come with having to haggle with a manufacturer and we work diligently to get the people we represent the compensation they deserve.

Our offices are conveniently located in Los Angeles, San Diego and San Francisco.  Call us at (888) 800-1983 or contact us online to speak with an attorney.


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