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Toyota Looks to Bring Back the Celica

» Posted March 1, 2021Resources | Share This Post

Is Toyota reviving one of the Japanese automaker’s best-known models? The recent filing of a trademark for the “Celica” name has some sleuths predicting a return of the popular sports car.

Toyota filed a request with the U.S. Patent and Trademark Office in January, Autoblog reports. The request for a trademark covers “automobiles and structural parts thereof,” according to CarBuzz

“The original Celica recently celebrated its 50th anniversary, having debuted in Japan in December 1970,” Autoblog’s Ben Hsu writes. “It arrived in the U.S. as a 1971 model and became a popular sports coupe in Toyota's lineup for seven generations until its demise in 2005. The original Supra was a six-cylinder offshoot of the Celica, but Toyota has already nixed the idea of giving the four-cylinder Supra that moniker.”

The move has sparked speculation that Toyota is either rolling out a new edition of the Celica or planning to use the name on the upcoming version of the Toyota 86. It is possible, however, that the company is simply calling “dibs” on the name in the event that Toyota decides to revive the model down the road.

“Toyota has previously expressed interest in reviving the Celica and MR2 names, so this may not be the last trademark we see from the Japanese automaker,” CarBuzz’s Jared Rosenholtz reports.

If You Buy a Lemon, Know Your Rights Under California's Lemon Law

While Toyota explores a wide range of new vehicle models, the company continues to struggle to put cars on the road that are safe to drive now.

Last year, for example, Toyota recalled some 700,000 vehicles because of a fuel pump defect. The company said at the time that the defect could cause the cars to stall suddenly, increasing the risk of a crash.

Fortunately for car owners and lessors in California, the state’s lemon law offers some important rights and protections. The Song-Beverly Consumer Warranty Act requires car manufacturers to perform various repairs while they are under warranty. It also forces the manufacturer to buy back or replace cars that the company is unwilling or unable to fix.

There is no specific number of repair attempts or requests that must be made before a manufacturer has to buy back or replace the vehicle. A Los Angeles lemon law attorney can advise you on your rights and guide you in the legal process. 

How a Los Angeles Lemon Law Attorney Can Help You

If you are a California car owner or lessor with a defective vehicle, it is essential that you consult an experienced lawyer to explore your rights and options.

Los Angeles lemon law attorney Brian Bickel and his team at the Bickel Law Firm have represented hundreds of clients in defective vehicle cases across the state. Our lawyers work aggressively to resolve these cases efficiently for the people that we represent.

Our offices are conveniently located in Los Angeles, San Diego and San Francisco. Call us at (888) 800-1983 or contact us online to speak with a Los Angeles lemon law attorney.


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Posted By: Rob Sanders

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